New regulations on online tourism operation and service implemented from now on

The National Tourism Administration recently announced that five tourism industry standards, including the operation and service requirements for third-party online trading platforms of travel agency products and the service requirements for travel agency service outlets, have been approved and will be implemented from July 1. The first of these new regulations is the first one to regulate the online tourism business services, and has strong pertinence to the governance of the current online tourism chaos, so it has attracted much attention.
From what aspects does the new regulation regulate the operation of online tourism? Is there any corresponding measure to solve the problems such as the "good and bad" of tourism enterprises on the Internet, the difficulty of safeguarding the rights of tourists in case of disputes when choosing online tourism services, and the leakage of user information? What impact will it have on the future development of online tourism? They made investigations and interviews on these issues.
"Black door" enterprises are hard to gain a foothold
In recent years, China's online tourism market has grown rapidly, creating a number of online tourism enterprises such as Ctrip, qunar and tuniu. At the same time, many travel agencies have gradually expanded their business to online, and the official website has become an important way to attract customers. More and more tourists are getting used to querying relevant information on the Internet, booking product routes and making corresponding evaluations. "Online tourism is of positive significance in promoting the construction of modern service industry in China and giving consumers more choices." Dai bin, President of China Tourism Research Institute, first affirmed the positive significance of online tourism enterprises, and pointed out that there are also some problems, "some enterprises publish some false tourism information on the Internet, and some are suspected of violating the tourism law and travel agency regulations."
When browsing tourism websites, we often see the slogan "Hong Kong X-day tour, only 999 yuan" and other promotional messages. The prices are attractive, but there may be hidden consumption traps. In addition, some websites have false information, and even some unqualified "black travel agencies" and "black tour guides" are "fishing in troubled waters" on the Internet. Once there is a dispute, it is difficult for consumers to protect their consumption safety and pay compensation.
"In this case, we are first faced with the problem of responsibility definition. Is it the responsibility of the publisher or the responsibility of the publishing platform?" Dai Bin said. The new rules, which came into force on July 1, have clearly explained the classification, transaction process, basic requirements for operation, basic requirements for service and requirements for travel agencies of the third-party online trading platform for travel agency products.
According to the new regulations, "the" (third-party online trading) platform shall obtain an industrial and commercial business license, a telecom and information service business license, complete the filing of operational websites, and publicize relevant information in a prominent position on the main page of the website "," it shall enter into an entry operation contract with cooperative travel agencies, and supervise the travel agency products and related information published by travel agencies ", "A credit evaluation system can be established to evaluate and manage the credit of travel agencies. The credit rating evaluation system should be publicized in advance and provide credit rating inquiry services for tourists.". These Provisions have provided protection for further standardizing online tourism operation and safeguarding consumers' rights and interests, and also made it difficult for "black door" enterprises to gain a foothold.