Summer tourism should grasp the "heaven sent" cooler Market and cultivate professional guidance

According to the development of summer tourism in 2013, it is believed that the national summer tourism market has taken shape and the economic benefits of summer tourism are obvious; Different destination cities have their own development paths and models. However, in general, the development of summer tourism industry in China is still in the development and cultivation period, which is manifested in that the strategic height of summer tourism is not enough and often stays at the level of tourism departments and seasonal products; Summer tourism has strengthened the advantage of summer climate in the market, virtually restraining or even denying the tourism suitability of other seasons, and the "negative effect" has great pressure on regulation; The embryonic form of summer economy has emerged, but the understanding of the tourism industry attribute of summer tourism is not sufficient. They think that summer tourism is "relying on heaven", which is realistically shown as "climate is an objective advantage, but tourism is a weakness"; The industrial structure of summer economy is single, and the development of summer tourism, summer tourism real estate, tourism transportation and other industries is good, while other extended industries such as summer recuperation and off-season agriculture lag behind; Summer tourism products lack characteristics. They are often a simple reorganization of existing lines and products, which can not reflect the professionalism of summer tourism. Based on this, the 2014 report takes "market cultivation and professional guidance" as the key word of this year.
In the summer of 2014, the temperature in most parts of the country was close to or higher than that in the same period of the year. The number of days with high temperature (35 ℃) in Southeast Chongqing, Southwest Hubei and Northern Hunan was higher than that in the same period of the year. The research shows that the summer tourism market in 2014 is in strong demand, and with the early arrival of summer, the demand is in advance. "Family Tour" is the main form of summer travel. When residents choose summer tourism, they mainly take short distance and combine long and short distance. At the same time, from the perspective of summer tourism development, the brand influence of summer cities is insufficient, and the development and publicity efforts are insufficient.